Digital Marketing in Nepal
You are here to get information about Digital Marketing and its future impact in Nepal. So you will get step by step guide today.
What is Digital Marketing?
Before understanding digital marketing, let’s understand the meaning of ‘Digital Platform‘. You get numerous information daily through your mobile device, laptop, and other electronic devices.
If we go even deeper, you realize that social media, mobile applications, email, web applications, and various websites give you daily news and updates.
And it includes information about different products, services, and current affairs. These are digital platforms and marketing through these platforms is called Digital Marketing.
Marketing through digital platforms (i.e. social media, mobile applications, email, web apps, and websites) is known as Digital Marketing.
Note: Marketing is buying, selling, or promoting any products and services.
Wait: I have not my own products and services, can I do Digital Marketing?
Digital Marketing in Nepal Vs Affiliate Marketing
A very simple answer is Definitely Yes. You can use other’s products if you have not your own products. Click Bank is a perfect example. Clickfunnels, JVZoo, Digistore24 are few popular affiliate marketplaces. Many products and services are listed there and you can use their products also for marketing through digital platforms. And commonly this marketing is called affiliate marketing.
What is the difference between Affiliate marketing and Digital Marketing?
In affiliate marketing, we use other’s products and get a certain commission on the sale. But in digital marketing, products may be totally yours or others. Affiliate marketing is also a type of digital marketing but getting certain commissions makes it different.
Digital Marketing Strategy in Nepal
In the context of Nepal, if digital marketing is done by social media and websites, it gives more results or ROI ( Return On Investment ). Since many targeted users/customers are active more on social media like Facebook, Twitter in Nepal. And for search queries, they prefer Google and Bing.
We have already mentioned above that digital marketing can be done through various digital platforms. But in this blog post, we have discussed more on digital marketing through social media and websites.
1. Social Media Marketing in Nepal
Marketing through social media in Nepal is super easy. We can do organic marketing as well as paid marketing too through social media. Let us talk about Facebook’s organic marketing first. Marketing through Facebook is done via;
Rooms/ Friend list Groups
Organic Facebook Marketing:
We can do free organic marketing using a Facebook page. Creating a Facebook page is pretty much easy nowadays. The main thing is how can you make your page much more accessible to users. Reach and engagement is the most important things here. And we can achieve it by using different techniques. Obviously, the main thing about this is valuable content.
But the Facebook algorithm changed a lot nowadays, and it minimizes and suppressed other types of links like website links, post links, and YouTube’s video link. Facebook doesn’t want to promotes other website’s links for free. Even your page’s total members don’t get notified if you put any other links.
Overall, organic reach and engagement are not enough to promote your business, website, or blog to a higher level.
Paid Facebook marketing:-
Paid marketing through Facebook is super simple. You have to create your Facebook page and after that, you can boost it to your targeted audience. And it’s very beneficial which gives high ROI. Because you can target your customer/users by gender, country, and specific region. Not only that, but you can also target the audience by interest and important life events.
We can boost our desired Facebook post to reach targeted users/costumer.
In this picture, you can see messaging conversation has been selected as the main objective. You are free to choose your goal of doing ads and can target everything that we already mentioned above.
2. Marketing Through Websites
Digital marketing in Nepal through websites is one of the best phenomenal methods. There are various types of websites:
- Business Website
- Educational Website
- eCommerce Website
- Blogging Website
- Entertainment Website
- News/Media Website
- Portfolio Website
- Brochure Website and so on.
According to your purpose, you can able to develop a website. Website Development is only the first step in digital marketing. WordPress, Joomla, Drupal, Blogger are few popular website builders without coding.
You can develop your desired website using the above platforms very easily. But there are various factors that make your website more accessible to your customer. If you are selling your own products and services then it is very important to reach your website to your targeted audience. And if you are selling other’s products ( as an affiliate ) or just blogging for Google AdSense earning, then it’s necessary to have more traffic ( Visitors ) on your site. More traffics generates more leads/customers.
Q. Is Google AdSense earning is Digital Marketing?
Yes, Google AdSense earning is a digital marketing earning.
Q. How Google AdSense earning is Digital Marketing?
Google AdWord is a platform, where various products and services are listed to do paid marketing. Vendors or any particular website gives the notice to advertise their products. And AdWord shows advertisements through your website. Hence its a digital marketing.
As we know, the most important thing for a successful website or business is visitors/ traffic. This can be achieved in the following ways:
1. SEO ( Search Engine Optimisation )
- On-page SEO
- Off-page SEO
- Technical SEO
SEO is the game-changer for website. Let’s understand this.
Minimum:- something refer less
Maximum:- Something refers more
Optimum:- Something in between Minimum and Maximum.
In very simple language, the process of making content and everything in between maximum and minimum (i.e. Optimum) is called Optimization. We are doing all these kinds of stuff to appear on the top of the search engine so it’s called search engine optimization.
The way of managing our content in our site that helps to understand search engines very easily and comfortably is referred to as SEO.
2. Targeted Keyword Research
The keyword is the word used by visitors or customers on search engines like Google, Bing, Yandex. It’s very important to know what is the keyword used by users in your related field.
3. Index Your Content On Search Engine
Since smart work is better than hard work, you should do work smartly. Having a website is not a huge thing it’s just your initial stage and writing content is the next important thing. But the search engine doesn’t index your article or content instantly. Manually we have to index our content on a google webmaster tool called Google Search Console.
Internal linking and outbound linking is a great factor of site ranking. Backlinks refer to a linkage of a site being referred by another site. While creating backlinks, we must care about high DA ( Domain Authority ), PA ( Page Authority ) and Spam Score should below 5%. Generally, it is of two types namely Dofollow Backlinks and Nofollow Backlinks.
5. UX and Analytics
User experience (UX) is the most important thing to grow your site. Analytics gives every report and performance of your site. And we can change according to the better performance and reports. More feedback and reports lead to the growth of your site.
And there are too many factors that play a huge role to grow a website.
Digital Marketing Course in Nepal.
Ignited Nepal is one of the most transparent institutes in Nepal. Thousands of students are studying Digital Marketing offline as well as online. Why and How Ignited Nepal IT Team is the best for your business to take digitally you can understand by watching the videos.
Here in this video, you will get information about earning through Google AdSense. And you will learn Website Development as well as SEO, Backlinks, and many more. A few of them are mentioned above.
In this video, you will get Unit-wise whole information about Blogger Master Course. This course is dynamic and you will get additional updated video lectures along the course.
Firstly the IT Group of Ignited Nepal is already from the CSIT Sector. Additionally, they have purchased tons of SEO Courses and they provide these courses to students too.
From the above videos, you are now very clear about the following points:-
- Courses are prepared by practically experienced teachers.
- The courses are set at an affordable price.
- Complete notes with assignments and project works are provided.
- Special guidance to needy students.
- Trusted by the entire students and teachers.
The courses are far better in comparison to YouTube videos in the following ways:-
- Paid Tools are provided for all the students for free.
- SEO and many course content are provided from the most popular and expensive academies.
- Students definitely stuck while working, our experts always support you 24×7.
- Courses are recorded video lectures but we help immediately via ZOOM or MS Team if needed.
Neil Patel, Backlinko are the few best and popular SEO experts. But you will find an explanation only.
But in the Ignited Nepal Courses case, you will get the best explanation in the Nepali language with essential paid tools which you will get for free. And all the courses have a 100% Money Back Guarantee. If you don’t like Ignited Nepal Courses then we will give return your fee without any discussion.
There is so much feedback from students about the course. Let’s have a look at feedback.
You must contact me once to get further detailed explanations. We love to talk to you.